2019 - New Perspectives on Duplicate Content - OnCrawl

New Perspectives on Duplicate Content

There’s no manual penalty for duplicate content, but it still hurts SEO. It creates indexing challenges, dilutes link impact, causes internal competition, and wastes crawl bandwidth. This session breaks down the technical and content-driven sources of duplication, from HTTP/HTTPS and parameters to syndication and thin content. It shows how to find duplicates with crawlers, Google search operators, Search Console, and plagiarism tools. It then covers how to resolve them: prioritize by performance impact, consolidate with 301s, use the right canonical signals, and add unique content. Real case studies show the payoff, including +64% Google organic sessions from adding unique content and recovery after an accidental HTTP canonical. It closes with what’s next for duplicate content management and a few favorite technical SEO tricks.

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