Electing to win: How to create a campaign message that wins any election
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What’s your biggest challenge when running for an elected position? It’s not making campaign signs or managing volunteers, although those are important for any campaign. A candidate’s biggest challenge is communicating a clear message that will inspire voters to choose you. A clear and compelling message will win the day. But knowing the right thing to say isn’t easy. You have to know the voters, their secret desires, and how to let them know that you have the answers for them. It’s tricky because voters won’t tell you exactly what they are thinking. What you need is a framework to help you delve into the mind of every voter. You need away to understand what voters want, how they want it, and how you can let them know you are only candidate to get it for them. That frame work is story. Every voter thinks in story, namely them selves as the hero of their individual stories. To understand voters and communicate
your message to them, you have to start speaking with them in a way they can naturally process. That way is through story messaging. First you have to come up with your campaign’s message.This message will highlight the voter as the hero with a desire and problem stopping them from getting what they want. You are then the guide who has the ability to get them what they want and lead them to a happy ending. This will be your message repeated over and over, but you have to know what to say first. That’s where the rest of this book will help you. You will learn how to find out what your voter base desires deep down. You’ll learn what problems are keeping them up at night and stopping them from achieving their dreams. We’ll discuss how to position your authority and present yourself as one of the people (it’s not at all how you think it should be done). You'll also learn what types of policy platforms work for motivating voters. Finally, we’ll talk about how to inspire voters to action and why you should focus on a brighter future, as opposed to a bleak outcome. Are you ready to start winning your elections?If you read this book, and apply its strategies, you can finally get your message across to voters and compel them to vote for you on election day. You'll raise your hands in victory instead of your head hanging in defeat. Let’s get started.
your message to them, you have to start speaking with them in a way they can naturally process. That way is through story messaging. First you have to come up with your campaign’s message.This message will highlight the voter as the hero with a desire and problem stopping them from getting what they want. You are then the guide who has the ability to get them what they want and lead them to a happy ending. This will be your message repeated over and over, but you have to know what to say first. That’s where the rest of this book will help you. You will learn how to find out what your voter base desires deep down. You’ll learn what problems are keeping them up at night and stopping them from achieving their dreams. We’ll discuss how to position your authority and present yourself as one of the people (it’s not at all how you think it should be done). You'll also learn what types of policy platforms work for motivating voters. Finally, we’ll talk about how to inspire voters to action and why you should focus on a brighter future, as opposed to a bleak outcome. Are you ready to start winning your elections?If you read this book, and apply its strategies, you can finally get your message across to voters and compel them to vote for you on election day. You'll raise your hands in victory instead of your head hanging in defeat. Let’s get started.