Local Business Website Readiness Checklist

Before you pay anyone for a website, run this checklist. Twenty checks, in plain words, covering the five places a local business loses customers online — most of them free to fix, all of them checkable in under an hour with a pen.

This is the exact list we work from. No software to install, nothing to buy, no email course attached — one printable PDF, yours to keep.

What's inside

• Your Google listing — claimed and verified, name/address/phone matching everywhere, the right category, open when you're open

• Can a phone reach you in one tap? — tap-to-call, one consistent number, a call button visible without scrolling, a voicemail that does its job

• Hours, photos, and the basics — hours that agree on Google and your site, real photos of your work, services listed by name, your service area spelled out

• Reviews — asking once (politely, with a link), replying to every one, knowing your own rating before a customer quotes it to you

• The one-page essentials — what a single clean page has to do: say who/what/where on the first screen, load fast on cell data, readable without zooming, a contact form that actually reaches somebody

• A simple scoring guide at the end, so you know whether you're covered, close, or starting from the top

Format

One PDF, 2 pages, US Letter. Print it and work it with a pen, or read it on your phone. Every check explains why it matters in one line — no jargon, no lectures.

Who it's for

Plumbers, HVAC techs, electricians, cleaners, landscapers, handymen, salons, shops — any local business whose customers find them on a phone first.

The honest part

Most of this list is doable yourself, free, with tools you already have — that's the point of giving it away. The last page says, once, what it costs if you'd rather hand the website part to us ($750 flat for a one-page site, from WebFix Local). No follow-up pitch comes with the download; the checklist is the whole product.

Who made it

WebFix Local, a division of The Agency Universe — a small AI-assisted digital studio in Grand Rapids, Michigan. Modern tools draft our work; every delivery gets a human-standard QA pass before it goes out.

Support

Message us through Payhip — first reply within one business day. If the file won't open or print, we replace it free; defects are on us, full stop.