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Scale Your Service Business: Build Your Pricing, Packaging & Marketing Strategy in One Workshop

You're good at what you do. Clients love your work. But here's the problem: more clients means more hours, and you've maxed out on hours. That's growth. It's not scale.


This workshop teaches you how to redesign your service delivery so your revenue can grow without your time growing with it. You'll learn how to identify your unfair advantage, innovate your customer experience, price based on value (not hours), and create a marketing plan that brings qualified clients to you — both online and offline.


What you'll walk away with:


* A completed Service Innovation Strategy — your step-by-step plan for scaling

* Your "Unfair Advantage" articulated clearly so you can use it in marketing and sales conversations

* A value-based pricing and packaging framework (tiers, retainers, and productized offers)

* A blended marketing plan combining digital funnels with real-world partnerships, speaking, and community

* Clarity on the difference between scaling and growing — and which levers to pull next


This is built for:


* Coaches and consultants billing by the hour who want to break the time-for-money cycle

* Service professionals who want to reach the next level without burning out

* Founders who know they need a better model but don't know where to start


What founders are saying:

"Very informative, interactive and insightful. I was able to learn a lot about how to structure and package one's training to appeal to one's target market. Worth every penny!" — Kel Lennon

"Her level of expertise and knowledge has helped me to develop my business skills. She has shown me ways I can increase my sales, niches, and new business ventures." — Annetta Tobierre, Founder, Serenity Mobile Spa


Format: Webinar replay — watch at your own pace. Pause, rewind, and implement as you go.


Why this workshop is different: This isn't motivational fluff. It's a strategic working session designed by someone who has led business process re-engineering for 150+ MSMEs and managed a government venture capital program. Every framework has been tested with real founders.

About the Workshop

Most service businesses chase more clients. Scalable service businesses design better models. In this workshop, you’ll learn the core levers of service-based scale:

how to differentiate with an unfair advantage, innovate your customer experience, price for profit, and build a blended marketing engine that reaches the right buyers.


What You’ll Learn

  • Scaling vs. Growth—What’s the Difference?
  • Know when to add demand vs. redesign delivery, so revenue can rise without matching cost and burnout.
  • Unfair Advantage
  • Identify and articulate the moat that gives you a lasting competitive edge.
  • Service Innovation Models
  • Explore proven service models—with a focus on customer-experience innovation—to increase perceived value and repeatability.
  • Pricing for Coaches & Consultants
  • Choose pricing/packaging that aligns to outcomes, not hours—tiers, retainers, and value-based options.
  • Blended Marketing
  • A clear plan for online and offline strategies that reliably attract qualified clients and partners.


Course curriculum

Scale vs. Growth Fundamentals

  • Capacity, margins, and delivery redesign

Your Unfair Advantage

  • Moat mapping and message positioning

Service Innovation & CX (Customer Experience Tenets)

  • Productized services, signature methods, and experience design

Pricing & Packaging for Experts

  • Value ladders, retainers, and offer math

Marketing That Reaches Buyers

  • Online funnels + offline partnerships, speaking, and community


Choose a pricing plan

Scale your Service Webinar

$29.99