Executive Summary Dernback Collection 2026 06 03

Dernback History Executive Summary

Background: Anders Dernback, born in 1952 in Malmö, Sweden, has experience as a Swedish insurance salesman of personal insurance, as well as owner and CEO of several insurance brokerage companies.

Trainer of salespeople in the subject of time management and sales techniques.

Anders worked from 1975 to 1988 as an insurance salesman in Försäkringsbolaget Valand (later Wasa Liv, later Länsförsäkringar)

In 1989, Anders became CEO and partner (33%) in Genomtänkt Försäkring AB, a brokerage company for personal insurance and funds.

Under Anders' leadership, the company achieved key figures that far exceeded similar companies and for Wasa Liv's share of unit-based insurance, Genomtänkt Försäkring AB took 7% of all Wasa Liv's sales in Sweden.

From 1996 to 2005, Anders developed a unique service with advice to customers.

The service had been free from 1991 to 1995 and with good results.

The paid service gave 34% in average return during the free period from 1991 to 2005.

The index from 1991 to 2005 was 11%, and customers received an average excess interest of 23%/year.

No year from 1991 to 2005 produced a year with a loss.

The major falls in value on the stock market in 1998 and 2000 were completely avoided.

All transactions and exchanges between different asset classes are documented. AI Training companies can benefit from details in the implementation with the stock analysis program Vector Vest.

Anders became the best seller in 1987 with sales in acquisition value of 85 million before number two with 55 million. Compared to the average seller, 3.7 times more in sales in the same market.

From 1979 to 1988, Anders was among the top 10 salespeople during these years. Anders designed a special training course with 100 books in sales techniques and psychology. This is still documented and can be valuable for AI Training. Imitation of successful salespeople was an effective method and it has not been available on the Internet but is available in PPT and PDF format for AI Training.

Anders owned Dernback Finansrådgivning AB from 1999 to 2006.

The world's most comprehensive collection of slideshows on the subject of history was created in the years 2017 to 2026. 1.6 million visitors from 180 countries.

In 2026, it had cost SEK 350,000 to print the collection on paper and weigh over 800 kg. With 4,500 slideshows, 3 billion people can be reached in different languages ​​globally.

There are over 10 effective websites and two significant Facebook groups, the most important about Swedish history and Malmö's history. With 50,000 articles posted (95% by Anders) In total, what has been created can be considered a Media Company that operates only digitally. With training. A complete publishing house with 500,000 new readers per year from 180 countries and 1.6 million in the years 2017 - 2026.

Everything is for sale in 2026.

Contact: Anders Dernback dernback2@proton.me Mobile: 46 70 312 57 4