The Idea to Value System
Turn Ideas Into Outcomes That Matter
A practical leadership system for turning strategy, creativity, and communication into measurable value.
Why Most Teams Struggle to Create Real Value
Most organisations are full of ideas — but few flow smoothly into results.
They stall between meetings, priorities, and miscommunication.
The Idea → Value System fixes that gap.
It’s a repeatable, human approach that helps leaders, consultants, and teams connect vision to action — and action to impact.
What You’ll Learn
You’ll Learn How To:
- Build clarity before taking action
- Communicate so teams align fast
- Connect investment → activity → outcomes
- Lead through learning and feedback
- Measure progress by value, not activity
What's Inside the Course
🎥 Video Lessons
4 hours 28 minutes of stories, insights, and practical examples drawn from real leadership experience.
📘 90-Page Workbook
Reflection prompts, models, and exercises to apply the principles in your own context.
♻️ Connected Principles
26 actionable ideas for building clarity, communication, creativity, and flow.
If you'd like to purchase the workbook only - with no video content - then please see this page.
Who It's For
Ideal For: Leaders · Managers · Consultants · Entrepreneurs · Teams
If you guide people, projects, or strategy — this system will help you move from idea → impact → value.
The Result — Flow, Focus, and Value
When clarity, creativity, and communication work together, progress becomes visible.
You’ll leave with a simple, adaptable principle-based approach to lead more effectively — without the chaos of endless initiatives and meetings.
Make work human. Make progress clear.
About Rob Lambert
Founder of Cultivated, Rob is a leadership consultant, media scientist, and former VP of Engineering and HR.
He’s helped companies around the world connect clarity, creativity, and communication to drive meaningful progress.
He also tells the stories behind these systems on Creative Soul Projects and the Here’s an Idea Worth Playing With podcast.
Course curriculum
Turn ideas into something worth paying for.
A practical course with 4.5 hours of video lessons and a downloadable workbook to help you build clarity, connection, and flow from idea to delivery.
These are principles, not prescriptions — adaptable to your own work, team, or creative practice.
Included Materials
- 4.5 hours of video lessons
- Full downloadable Idea to Value Workbook
- Practical exercises and reflection questions
- Lifetime access + future updates
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1Module 1 - Introduction
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2Cluster 1 - Seeing the whole
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3Cluster 2 - Clarity Lens
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4Cluster 3 - Alignment Lens
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5Cluster 4 - Action Lens
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6Cluster 5 - Feedback and Measures
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7Cluster 6 - Improvement Lens
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8Close Out
Refund Policy
Refund Policy – Digital Products
We want you to be happy with your purchase. If you’re not satisfied, you can request a full refund within 30 days of your purchase by emailing products@cultivatedmanagement.com
Refunds are issued via your original payment method.
Please note: Once digital files are downloaded, refunds are still available within the 30-day period, but we trust buyers to act in good faith.