The Idea to Value System
Navigate the messy middle of work — and turn ideas into real value
Most work doesn’t struggle at the start.
And it doesn’t struggle at the end.
It struggles in the middle — where cost grows and value is slow to emerge. Where investment is made, activity expands, creativity is applied, and cost quietly accumulates.
Idea → Value is a practical system for making that middle visible — so ideas at work lead somewhere worth going.
What this course is
This is a 4.5-hour video course plus companion workbook that helps you make sense of how work actually moves from idea to outcome.
It’s not:
- a leadership programme
- a delivery methodology
- a productivity system
It is:
- a sense-making system for how work moves through workplaces
- a shared language for seeing where cost builds up
- a practical way to shape investment, activity, and action
You can apply it to:
- product or service ideas
- improvement work
- change initiatives
- enablement and technology work
- experiments and learning
The core idea
Everything between idea and value is cost — unless it is deliberately shaped.
Idea → Value makes this visible through a simple but honest flow:
Idea → Investment → Activity Sets → Creative Action → Ship → Value
When you can see this clearly, you can:
- make better decisions earlier
- reduce wasted effort
- stop mistaking motion for progress
- use creativity and learning intentionally
What you’ll learn
Across 26 practical principles, you’ll learn how to:
- clarify what kind of value an idea is meant to create
- decide what deserves investment — and what doesn’t
- design activity so it leads somewhere useful
- apply creativity as intelligent action under constraint
- treat learning and experiments as legitimate value
- reduce friction between teams, decisions, and delivery
Each principle is designed to be applied to real work, not studied in isolation.
How the course works
The course is organised around six connected lenses, each focused on a different part of the messy middle:
- Seeing the Whole — value, cost, and the system you’re in
- Clarity Lens — deciding what deserves attention
- Alignment Lens — connecting investment, activity, and value
- Action Lens — turning alignment into movement
- Measuring Success — metrics, risk, and real progress
- Improvement Lens — learning as a way of working
You don’t need to complete it in order.
Most people dip in, apply one principle, notice the effect — then return.
What included
🎥 Video Lessons
- 4.5 hours of calm, fireside-style teaching
- Real stories, real examples, no jargon
- Designed to pause, reflect, and apply
📘 Companion workbook
- 90 pages of models, prompts, and exercises
- Space to think, sketch, and adapt the system to your context
- Works as a standalone thinking tool
Together, they’re designed to be used, not “completed”.
If you'd like to purchase the workbook only - with no video content - then please see this page.
Who this is for
This course is for people who are inside work and want to make it better.
It’s useful if you:
- work with ideas that need to become outcomes
- feel busy but unclear whether progress is real
- want clearer conversations about priorities and value
- care about making work more human and effective
You don’t need a leadership title.
How people use Idea → Value
Most people start small.
They use the system to:
- make sense of one initiative
- untangle a piece of demand
- clarify why work feels stuck
- redesign how a team is investing effort
Over time, clarity compounds — and better decisions follow.
This is not…
- a motivational course
- a transformation programme
- a framework to roll out wholesale
- something you “finish” in a weekend
It’s a thinking system you return to whenever work gets messy.
In short
Idea → Value helps you:
- see the messy middle of work clearly
- shape investment, activity, and action deliberately
- use communication, creativity, and learning intelligently
- and turn ideas at work into real value
Course curriculum
Turn ideas into outcomes people actually value.
A practical course with 4.5 hours of video lessons and a downloadable workbook, helping you create clarity, alignment, and flow as work moves from idea to delivery.
These are principles, not prescriptions — designed to be adapted to real work, real teams, and real constraints.
Included Materials
- 4.5 hours of video lessons
- Full downloadable Idea to Value Workbook
- Practical exercises and reflection questions
- Lifetime access + future updates
-
1Module 1 - Introduction
-
2Cluster 1 - Seeing the whole
-
3Cluster 2 - Clarity Lens
-
4Cluster 3 - Alignment Lens
-
5Cluster 4 - Action Lens
-
6Cluster 5 - Feedback and Measures
-
7Cluster 6 - Improvement Lens
-
8Close Out
Refund Policy
Refund Policy – Digital Products
We want you to be happy with your purchase. If you’re not satisfied, you can request a full refund within 30 days of your purchase by emailing products@cultivatedmanagement.com
Refunds are issued via your original payment method.
Please note: Once digital files are downloaded, refunds are still available within the 30-day period, but we trust buyers to act in good faith.
About Rob Lambert
Founder of Cultivated, Rob is a leadership consultant, media scientist, and former VP of Engineering and HR.
He’s helped companies around the world connect clarity, creativity, and communication to drive meaningful progress and move smoothly between idea to value.