Finding and Keeping Clients

Finding and Keeping Clients

A Practical Guide to Starting & Growing Your Business

I've spent more than 40 years running businesses and learning what works — and what doesn't.

I've put what I've learned into this practical guide for people starting or growing a small business who want to find and keep more customers without wasting money on marketing that doesn't work.

Inside you'll find practical advice on:

• Finding your ideal customers
• Word of mouth and recommendations
• Cold calling and direct approaches
• Networking and exhibitions
• Direct mail and advertising
• Building an effective website
• Google and search engines
• Email marketing
• Social media
• Reviews and building trust
• Using AI to help grow your business
• Turning enquiries into customers
• Keeping your existing customers
• Creating a practical marketing plan
• Tracking what works and what doesn't

This isn't a book about complicated marketing theory. It's about practical things you can actually do.

Learn from my experience — not expensive trial and error.