Digital Marketing & eCommerce Report Template (Google Analytics + Shopify)

Upgrade from basic reporting to a comprehensive, ready-to-use Excel template built for established brands. This report pulls together key site and email marketing metrics alongside performance across digital channels including paid search, organic, referral, social, affiliate, and direct traffic. It also tracks sales by product, top searches, and content performance, giving you a complete view of your business.

You’ll get:

• Site + email metrics with week-over-week, month-to-date, year-to-date, and last year comparisons (formulas included throughout the spreadsheet)
• Channel-level breakdowns (paid, organic, social, affiliate, referral, direct)
• Sales by product, top searches, and content performance insights
• Designed for Google Analytics + Shopify data
• A short training video to help you get started
• Feel free to customize it however you would like

Best for established brands looking to replace simple templates with something more robust. If you’re comfortable with Excel (vlookups, pivot tables, formulas), this will save you hours of work and give you deeper insights. If you’re new to Excel or just starting your brand, this template isn’t the right fit, but you can download and save for when you’re ready.