Behavior-Change Strategy Map

Link every program activity to a named determinant of behavior and a proven behavior change technique, so funders and reviewers can see why your program should work.

WHAT YOU GET

• Strategy Map (Excel): pick 2–4 determinants and the sheet fills in what each one is, the signs it is weak, and the techniques most likely to change it. Automatic checks flag missing evidence, activities, mechanisms, and outputs.

• Construct Library: 27 determinants from the Health Belief Model, Social Cognitive Theory, and RANAS, with example activities.

• Technique Codes: 36 behavior change techniques from the BCT Taxonomy v1.

• Worked example: a completed map for a private well testing program.

• 2-page Quick Start PDF.

HOW IT WORKS

1. Name the target behavior: who does what, where, and how often.

2. Pick the determinants your data show are weakest.

3. Choose a technique, then write the activity, the mechanism, and how you will count delivery.

4. Fix anything the checks flag.

WHO IT'S FOR

Program planners, health educators, grant writers, evaluators, students, and staff at health departments, nonprofits, and coalitions.

MADE BY

Edward Dotherow, DrPH, MPA, a public health scientist who designs and evaluates behavior-change programs in the United States and abroad.