💯 Why Your Friends Won’t Support Your Business: The Quiet Disappointment No One Talks About

Most people expect support from friends when they start a business. What they don’t expect is silence — and the emotional weight that comes with it.

This ebook explains why friends often don’t support your business, why it hurts so much when it happens, and why it has nothing to do with your value, talent, or potential.

Inside, you’ll learn:

• Why familiarity lowers perceived value

• Why friends are rarely your target market

• How emotional relationships clash with business dynamics

• Why silence is usually about discomfort, not jealousy

• How to stop taking it personally and keep moving forward

• How to build confidence without external validation

This is not a book about resentment. It’s about clarity, emotional maturity, and understanding human behavior so you can build without bitterness or self-doubt.

If you’ve ever launched something and felt unsupported by the people closest to you, this book will help you reframe the experience and stay focused on the people who actually need what you’re building.

By Christopher J. Standish Jr.