Marketing Strategy Deployment Communications Dashboard

Marketing Strategy & Communications Dashboard

The plan, the channels, the messages and the results — in one place instead of five.

Marketing plans usually live in a deck while the actual work happens in someone's head. This workbook holds the deployment plan itself: what is going out, on which channel, to whom, when, and what it achieved — so the strategy and the delivery stay in the same document.

What's inside

• Campaign deployment plan — every activity with owner, channel, audience and date
• Channel tracking — activity and performance by channel, side by side
• Message register — the key messages and where each one has been used
• Performance metrics — reach, engagement and conversion recorded against each activity
• Stakeholder view — who is being communicated with, and how often
• Dashboard — the whole communications programme on one screen

How it works

Enter your activities and results as they happen; the rollups, channel comparisons and dashboard calculate themselves. No macros, no add-ins, no subscription — a normal Excel file that opens on any version of Excel and keeps working forever.

Built in Australia from more than twenty years of program delivery experience. Instant download, yours to keep, use it across as many campaigns as you like.