Promotional Gifts That Grow Your Business - Book + Audiobook + Worksheets

Most corporate gift decisions are made in a hurry: the budget is tight, the deadline is close and everyone wants something different. Promotional Gifts That Grow Your Business shows you how to turn that pressure into a clear, defensible decision.

Anti Saluneem, founder of the Estonian promotional gift company Logotrade, starts from one simple principle: the recipient has to want to use the item. The book walks you through the whole project, from understanding the recipient and writing a one-page brief, to choosing and branding products, handing them over and measuring what actually changed.

Inside: reading paths for marketers, HR, CEOs, executive assistants and account managers; how to use AI as a preparer, editor and critic; total cost calculations and break-even points; five complete cases with numbers; six AI workshops with ready-to-copy prompts; and 12 worksheets.

You get the e-book (PDF and EPUB), the audiobook (MP3) and the worksheets and payback calculator (Excel).

More: https://www.logo.ee/en