Breakaway™

"The frontier isn't conquered by guns; it's maintained by women who can drive a trailer." This IP weaponizes the "Code-Switch" between feminine pageant aesthetics and the brutal physicality of the rodeo circuit, exposing the economic horror beneath the sequined myth.

This prestige dramedy destabilizes the masculine Western canon by centering the logistical and physical labor of the women who maintain the frontier economy. It operationalizes the friction between "glamour" and "grind" to indict the transactional cruelty of the modern gig economy, framing the rodeo circuit not as a sport, but as a survival engine. Scales across scripted series, lifestyle merchandising, and unscripted docu-formats to reclaim the "Coastal Cowgirl" aesthetic with high-integrity narrative substance.