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Financial Risk Taking : An Introduction to the Psychology of Trading and Behavioral Finance

Psychology is the reason for both the consistently superior performance of the methods the financial academics cannot explain, as well as the consistently poorer results of those approaches that fail. Yet, psychology is not only misunderstood, butruledoutatsource(sic)bymost of the currentgenerationoffinancial scholars. The study of investor behavior in markets is still in an embryonic stage. Although we can statistically trace pattern after pattern of investor behavior, we know little of the dynamics of the complex interactions of cognitive, group, and other psychological forces that underlie them. Psychology offers the marketplace the opportunity to gain a much clearer understanding of what causes predictable behavior. The marketplace in turn offers the various branches of psychology a major laboratory to pinpoint patterns of behavior unlikely to be as statistically documented in such depth anywhere else

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