The Consumer Pulse Index — Annual Subscription

Four quarterly reports. One clear signal on the U.S. consumer. All year.

The consumer environment doesn't stand still between January and December. Sentiment shifts. Gas prices move. The Fed acts. Labor data surprises. The business leader who understands what those shifts mean for consumer behavior before they show up in revenue has a meaningful advantage over the one who finds out after.

That is what an annual Consumer Pulse Index subscription gives you.

Four times a year — within 30 days of each quarter's close — you receive the complete CPIx report. Every edition includes the full composite score, five pillar deep dives with original charts, a historical analog comparison, three probability-weighted scenarios for the next 90 to 180 days, six specific operator implications, and a leading indicator watchlist telling you exactly what to monitor before the next report publishes.

What makes CPIx different from the economic data you already have access to

Most consumer indicators tell you one thing. Retail sales tell you what already happened. Confidence surveys tell you how consumers feel but not whether they have money to act on those feelings. Wage data tells you about income but ignores the debt load absorbing it.

CPIx integrates 14 economic datasets across five composite pillars into a single, easy-to-interpret score that moves with the real economy. The Consumer Outlook pillar alone integrates four components — University of Michigan Consumer Sentiment, OECD Consumer Confidence, the 10-Year minus 2-Year Treasury yield curve spread as a genuine leading indicator, and initial jobless claims trend. You get current consumer psychology and forward trajectory in one number.

The result is a read on the consumer that is both deeper than any single indicator and more actionable than a room full of them.

What you receive with every quarterly report

The CPIx composite score and five pillar breakdown — Financial Capacity, Spending Activity, Labor & Income Strength, Housing Affordability Pressure, and Consumer Outlook. Each pillar scored, charted, and explained in plain language with the data behind every number.

Quarter-over-quarter attribution — a waterfall analysis showing exactly which pillars moved the composite score since the prior quarter, by how much, and why. You see not just where the consumer stands but how fast conditions are changing.

Historical analog matching — the past economic periods that most closely resemble today, identified through a five-variable normalized distance model, with documented evidence of what consumers actually did in the quarters that followed.

90–180 day scenario outlook — three probability-weighted scenarios for where the consumer goes from here, with specific CPIx range projections and the precise conditions that would push the environment in each direction.

What this means for your business — six specific, data-backed implications for pricing strategy, inventory planning, staffing, customer acquisition, and category performance. Written for operators and executives, not economists.

Leading indicator watchlist — the data points that will determine which scenario materializes next quarter, with specific thresholds that signal which direction the consumer is heading. Your early warning system between reports.

Full methodology and historical series — complete documentation of the scoring model, pillar weights, and analog matching approach, plus a historical CPIx table from 2006 to present so every current reading has 20 years of context behind it.

The value equation is straightforward

Four single reports purchased individually cost $788. The annual subscription is $497 — effectively making your second, third, and fourth reports cost $100 each. For a business owner or executive making quarterly planning decisions, that is less than the cost of two hours of outside consulting for a full year of independent consumer intelligence.

Who this is for

Business owners, CEOs, CMOs, CFOs, and senior operators in consumer-facing industries who make pricing, inventory, staffing, or strategy decisions on a quarterly basis and want a consistent, reliable, data-backed read on the consumer environment throughout the year. If your revenue depends on consumer spending — directly or indirectly — this subscription keeps you ahead of the data rather than behind it.

Delivery

The most recent report is delivered immediately upon purchase. Future reports are delivered by email within 30 days of each quarter's close. All reports delivered as professionally designed PDFs.

Guarantee

If you don't find at least one insight that changes how you're thinking about the next quarter, contact us within 30 days of any report delivery for a full refund on that report. No questions asked.

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