The Millionaire Next Door
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The Millionaire Next Door
The Surprising Secrets of America's Wealthy
Thomas J
Twenty years ago we began studying how people become wealthy.
Initially, we did it just as you might imagine, by surveying people in
so-called upscale neighborhoods across the country. In time, we dis-
covered something odd. Many people who live in expensive homes and
drive luxury cars do not actually have much wealth. Then, we discov-
ered something even odder: Many people who have a great. deal of
wealth do not even live in upscale neighborhoods.
That small insight changed our lives. It led one of us, Tom Stanley,
out of an academic career, inspired him to write three books on mar-
keting to the affluent in America, and made him an advisor to corpo-
rations that provide products and services to the affluent. In addition,
he conducted research about the affluent for seven of the top ten finan-
cial service corporations in America. Between us, we have conducted
hundreds of seminars on the topic of targeting the wealthy.
Why are so many people interested in what we have to say? Because
we have discovered who the wealthy really are and who they are not.
And, most important, we have determined how ordinary people can
become wealthy.
What is so profound about these discoveries? Just this: Most people
have it all wrong about wealth in America. Wealth is not the same as
income. If you make a good income each year and spend it all, you are
not getting wealthier. You are just living high. Wealth is what you accu-
mulate, not what you spend.
How do you become wealthy? Here, too, most people have it
wrong. It is seldom luck or inheritance or advanced degrees or even
The Surprising Secrets of America's Wealthy
Thomas J
Twenty years ago we began studying how people become wealthy.
Initially, we did it just as you might imagine, by surveying people in
so-called upscale neighborhoods across the country. In time, we dis-
covered something odd. Many people who live in expensive homes and
drive luxury cars do not actually have much wealth. Then, we discov-
ered something even odder: Many people who have a great. deal of
wealth do not even live in upscale neighborhoods.
That small insight changed our lives. It led one of us, Tom Stanley,
out of an academic career, inspired him to write three books on mar-
keting to the affluent in America, and made him an advisor to corpo-
rations that provide products and services to the affluent. In addition,
he conducted research about the affluent for seven of the top ten finan-
cial service corporations in America. Between us, we have conducted
hundreds of seminars on the topic of targeting the wealthy.
Why are so many people interested in what we have to say? Because
we have discovered who the wealthy really are and who they are not.
And, most important, we have determined how ordinary people can
become wealthy.
What is so profound about these discoveries? Just this: Most people
have it all wrong about wealth in America. Wealth is not the same as
income. If you make a good income each year and spend it all, you are
not getting wealthier. You are just living high. Wealth is what you accu-
mulate, not what you spend.
How do you become wealthy? Here, too, most people have it
wrong. It is seldom luck or inheritance or advanced degrees or even
