Before websites, logos, or ad spend—you need a model that works. This practical workshop is the ultimate pre-requisite for a viable venture. You’ll learn how to define the problem you solve, who you serve, and how your business makes money—then capture it on a single page you can use to guide decisions and pitch with confidence.

You will leave with:

• Clarity on your Value Proposition—the promise that makes customers choose you.
• A draft Business Model—your path to revenue, cost structure, and delivery.
• A One-Page Business Plan—built from your model so it’s focused and actionable.
• Downloadable Sample + Fillable Template—so you can edit, print, and share.
• When to Use a One-Pager—and when you’ll need a longer plan (bank/investor ready).

What You’ll Learn

• Scaling vs. starting: Why a good model beats a long plan at the early stage.
• Value proposition design: Craft a sharp pain-to-promise statement.
• Business model basics: Customers, channels, pricing, revenue, costs, and key activities.
• Plan on a page: Translate your model into a concise, compelling one-pager.
• Next 30 days: How to use your plan to drive validation, offers, and early sales.