Positioning worksheet bundle — three worksheets to sharpen your messaging

Three short, fill-in-the-blank worksheets for small business owners who know their messaging is not working — and want a practical way to fix it.

Each worksheet takes 30–45 minutes. Together they give you the raw material to rewrite your homepage, sharpen your pitch, and stop blending in.

Worksheet 1 — Your one-sentence pitch

The elevator pitch fixer. A structured formula for the single sentence that explains what you do, who you help, and the outcome you deliver.

Worksheet 2 — Competitive positioning

Forces you to name your real alternatives (including 'do nothing'), identify the tradeoffs, and find the one thing you do that competitors cannot match.

Worksheet 3 — Your best customer

Not a demographic avatar — a psychographic picture of your most profitable existing customer, why they hired you, and where to find more of them.

Works for: trades businesses, consultants, agencies, coaches, and any small business that competes on more than just price.

Instant PDF download.