Sms Marketing - Is it Outdated?
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If you type, “Is SMS marketing outdated?” you will come across many articles with words like popular, making a comeback, effective marketing, and more. This stands to reason that this technique is still effective for marketing your brand. The SMS gateway offers many advantages, which we will be highlighting below. But first, let’s briefly talk about the history of SMS marketing:
What is SMS Marketing?
It was in the year 2000 when the first shortcode was sent in the form of a marketing message. Soon, word spread that this multi-channel marketing method allowed brands to directly talk with their customers. Various inbound strategies were created to figure out how to capture the mobile numbers of mobile phone users.
Then came a time when this marketing method slowly started to phase out but no one knew why. In our opinion, it probably had to do with the mishaps that caused difficulties in sending the right message, to the right audience. And so, it was the end of SMS marketing but not completely.
Fast forward to now, a “ State of Marketing” report by SalesForce revealed that between the years 2015 and 2017 — SMS marketing increased by 197%. According to various sources, SMS marketing has an open rate of 90% and a 45% conversion rate. As soon as the message is received by the customer, they open it within 90 seconds.
With people now spending most of their time on mobile phones and even using it for conducting business, it makes sense that SMS marketing would once again rise.
Now, let’s answer the original question:
Is SMS Marketing Outdated?
The answer is a resounding NO! This mode of marketing is too precious to be outdated. Pew Research Center revealed in a report that more than 5 billion people use mobiles phones. Having access to such a large audience tells you that you should not set SMS marketing aside when you’re developing an advertising strategy.
Following are a few advantages of SMS marketing that will tell you why this technique is not outdated:
Higher Engagement than Email
As mentioned earlier, SMS marketing has a very high engagement rate. Additionally, since the messages are one or two liners, most of the people open them. On the other hand, email marketing doesn’t offer such results and emails are often left unopened. If the lead believes that the email is not of interest or important, they might even delete it.
Many devices support SMS marketing, from standard mobile phones to feature phones. With so much technology surrounding us, it has become quite easy for brands to reach their niche market in regions where there are not many options for advertising besides mobile phones.
You Are Not Bombarded with Advertising
When you are online, you are bombarded with multiple advertisements from pop-ups to banners and more. This is not the case with SMS marketing. You might receive a message once or twice a month and that too is precise.
This keeps the brand on top of your mind. If you are loyal to a certain brand, you won’t have to find out about any releases through social media or their website. Instead, you will receive a message prior to the release of their new product or any discounts they are offering, which will allow you to have the first pick.
For example: Urban Outfitters is your go-place for buying casual clothes. Once a month, you visit the store to find out if anything new has arrived. Due to your limited budget last month, all you could afford was a purse. At the checkout counter, you opted to receive messages about any future sales. Later that week, you received a message that said:
Urban Outfitters welcomes new arrivals for the scorching heat of summer on 27th March. Quench your sweat with our collection of stylish tees and shorts. Starting from just $25.
Shop now online: https://www.urbanoutfitters.com/
It’s simple and straightforward. Customers appreciate this and this is one the reasons why SMS marketing has high open rates.
No Wi-Fi Issues
Don’t have access to the internet? No problem! Before Whatsapp, we communicated through texts sent from a SIM. Today, we cannot survive without a connection to Google, Facebook, Twitter, Snapchat, Instagram, and many more websites and social media platforms. With so much clutter on the internet, SMS marketing presents the safest opportunity for brands to send their target audience a message so that they see it in time.
Creates a Sense of Urgency
Let’s assume that you have a clothing company. Your brand is quite popular among teenagers. The time for summer vacation is coming soon and you know that all these teenagers will come out in droves to shop for shorts, tank tops, flip flops, and other summer clothing items. This presents the perfect opportunity for you to create a sense of urgency. From flash sales to back-in-stock offers and buy 2 get-one-free deals, you can send an SMS about anything to attract the customers.
The right time will create a sense of urgency and you will see a high turnout at your store. This is the power of SMS marketing!
So, make sure to respect your customer’s privacy. Don’t send them link messages as reminders because that will just annoy them. The reason why SMS is considered a multi-channel marketing tactic is that it allows brands to combine it with email marketing. They can collect leads from their SMS marketing champagne and nudge their target customers towards social media platforms. There, through messenger bots, they can entice them to make a purchase.
There was a time when email marketing was also thought to be outdated but this traditional marketing method is as important as SMS marketing. The latter will never go out of date because nowadays, everything is done through mobile phones.
What is SMS Marketing?
It was in the year 2000 when the first shortcode was sent in the form of a marketing message. Soon, word spread that this multi-channel marketing method allowed brands to directly talk with their customers. Various inbound strategies were created to figure out how to capture the mobile numbers of mobile phone users.
Then came a time when this marketing method slowly started to phase out but no one knew why. In our opinion, it probably had to do with the mishaps that caused difficulties in sending the right message, to the right audience. And so, it was the end of SMS marketing but not completely.
Fast forward to now, a “ State of Marketing” report by SalesForce revealed that between the years 2015 and 2017 — SMS marketing increased by 197%. According to various sources, SMS marketing has an open rate of 90% and a 45% conversion rate. As soon as the message is received by the customer, they open it within 90 seconds.
With people now spending most of their time on mobile phones and even using it for conducting business, it makes sense that SMS marketing would once again rise.
Now, let’s answer the original question:
Is SMS Marketing Outdated?
The answer is a resounding NO! This mode of marketing is too precious to be outdated. Pew Research Center revealed in a report that more than 5 billion people use mobiles phones. Having access to such a large audience tells you that you should not set SMS marketing aside when you’re developing an advertising strategy.
Following are a few advantages of SMS marketing that will tell you why this technique is not outdated:
Higher Engagement than Email
As mentioned earlier, SMS marketing has a very high engagement rate. Additionally, since the messages are one or two liners, most of the people open them. On the other hand, email marketing doesn’t offer such results and emails are often left unopened. If the lead believes that the email is not of interest or important, they might even delete it.
Many devices support SMS marketing, from standard mobile phones to feature phones. With so much technology surrounding us, it has become quite easy for brands to reach their niche market in regions where there are not many options for advertising besides mobile phones.
You Are Not Bombarded with Advertising
When you are online, you are bombarded with multiple advertisements from pop-ups to banners and more. This is not the case with SMS marketing. You might receive a message once or twice a month and that too is precise.
This keeps the brand on top of your mind. If you are loyal to a certain brand, you won’t have to find out about any releases through social media or their website. Instead, you will receive a message prior to the release of their new product or any discounts they are offering, which will allow you to have the first pick.
For example: Urban Outfitters is your go-place for buying casual clothes. Once a month, you visit the store to find out if anything new has arrived. Due to your limited budget last month, all you could afford was a purse. At the checkout counter, you opted to receive messages about any future sales. Later that week, you received a message that said:
Urban Outfitters welcomes new arrivals for the scorching heat of summer on 27th March. Quench your sweat with our collection of stylish tees and shorts. Starting from just $25.
Shop now online: https://www.urbanoutfitters.com/
It’s simple and straightforward. Customers appreciate this and this is one the reasons why SMS marketing has high open rates.
No Wi-Fi Issues
Don’t have access to the internet? No problem! Before Whatsapp, we communicated through texts sent from a SIM. Today, we cannot survive without a connection to Google, Facebook, Twitter, Snapchat, Instagram, and many more websites and social media platforms. With so much clutter on the internet, SMS marketing presents the safest opportunity for brands to send their target audience a message so that they see it in time.
Creates a Sense of Urgency
Let’s assume that you have a clothing company. Your brand is quite popular among teenagers. The time for summer vacation is coming soon and you know that all these teenagers will come out in droves to shop for shorts, tank tops, flip flops, and other summer clothing items. This presents the perfect opportunity for you to create a sense of urgency. From flash sales to back-in-stock offers and buy 2 get-one-free deals, you can send an SMS about anything to attract the customers.
The right time will create a sense of urgency and you will see a high turnout at your store. This is the power of SMS marketing!
So, make sure to respect your customer’s privacy. Don’t send them link messages as reminders because that will just annoy them. The reason why SMS is considered a multi-channel marketing tactic is that it allows brands to combine it with email marketing. They can collect leads from their SMS marketing champagne and nudge their target customers towards social media platforms. There, through messenger bots, they can entice them to make a purchase.
There was a time when email marketing was also thought to be outdated but this traditional marketing method is as important as SMS marketing. The latter will never go out of date because nowadays, everything is done through mobile phones.