The Beginner-Friendly Guide to Marketing Through Email
is a 63-page guide for small business owners who are new to email marketing and are looking for a resource with practical tips to help them get started.
This guide is broken down into five chapters and walks you through the core steps on how to set up and refine your email marketing game plan, including:
- Finding out what your audience needs or wants
- Mapping out your email marketing strategy
- Writing effective emails
- Planning your email frequency
- Selling your offers through emails
As you go through each chapter, complete the listed Action Prompts by filling out the relevant worksheets. They are here to help you implement the learning material in practice, and to follow up on your progress.