
Client stories that sell: High-converting case study template
Your work is SO worth the investment
Start sharing your client wins and attract more ready-to-buy clients without getting into the overthinky loop of...
... "which client stories should I tell?"
..."how do I build trust with my case studies without giving everything away?"
Great for service providers, coaches, and consultants who want to DIY their case studies.
What you'll get:
A Google doc template with
- My proven process for choosing stories that attract more perfect-fit clients
- Email template to navigate client consent (don't skip this!)
- Templates for client bios and case study headlines
- Story-driven templates for each section of your case study (Challenges, Solutions, Results)
- Un-googleable case study writing tips to create empathy-driven client stories, build ethical urgency, and show why your work is worth the investment
In just a week, you'll have 3-4 client case studies ready to share with the world - let's make your case studies the most powerful + profitable stories your brand can tell.