What Are You Actually Known For?

How to clarify your expert positioning without niching yourself into a corner

This guide helps you understand why your expertise can feel hard to describe on your website – and how to clarify what should lead, without reducing or oversimplifying your work.

If you struggle to explain what you do in a way that feels accurate, confident and recognisable, the problem is rarely a lack of experience. More often, it’s that several possible ways of positioning yourself compete at once, leaving your website broad and cautious.

This practical short guide introduces five forms of expert positioning and helps you recognise which one already exists in your work and should take the lead. You’ll gain clarity on how recognition works, why positioning often breaks down on websites, and how to make your expertise easier to grasp without forcing yourself into a narrow niche.

Designed for consultants, coaches and expert-led businesses who want positioning that feels true to their work – and a website that reflects it clearly and confidently.