Nurture Email Kit Flow

You know you should email your list. You also know the drafts sitting in your drafts folder sound like a template with your logo on it. So you don't send. Three months pass. The list goes cold. The goodwill you built at point-of-purchase evaporates, and every new customer starts from scratch.

This kit gives you five full email flows with 19 ready-to-edit emails, plus the voice-capture prompt that makes Claude sound like you on the first draft (not the tenth). Every email has A/B subject lines, a preview line, body copy and voice notes explaining why it's structured that way.

**What's inside**

- Flow 01: 7-email welcome sequence (Day 0, 2, 4, 7, 10, 14, 21) covering welcome, founder story, two practical tips, case study, soft offer and feedback ask

- Flow 02: 5-email win-back sequence (Day 0, 3, 7, 14, 21) for customers who've gone quiet

- Flow 03: 3-email abandoned cart sequence (1hr, 24hr, 72hr) for ecom brands

- Flow 04: 3-email post-purchase sequence (Day 1, 7, 30) that asks for reviews and referrals

- Flow 05: single referral ask email that works 14% of the time

- The voice capture prompt you run once and paste into every future email brief

- MailerLite upload walk-through: automations, tags, segments (NEW, WARM, HOT, CUSTOMER, REPEAT, COLD, SUNSET)

- A/B testing framework across subject lines, from names, preview text, CTA position and send time

**Who it's for**

- AU service businesses (consultants, coaches, allied health) with a list under 5,000 who want to convert subscribers into clients

- Solo ecom operators who want abandoned cart plus post-purchase sequences running by end of week

- Anyone who's subscribed to MailerLite, Flodesk or Kit and never actually built an automation

**Who it's NOT for**

- Enterprise lists over 50,000 needing HubSpot-level segmentation

- Businesses without an email list yet (get to 100 subscribers first, then buy this)

**Cost to run**

- MailerLite from $15/mo AUD (free under 1,000 subscribers)

- Claude free tier for the voice capture: $0

- Optional Claude Pro for faster drafting: $27/mo AUD

**Who made it**

Rachel Ponte. 15+ years AU in digital marketing and advertising solutions for national and global brands. Maeve Media products are built by one senior marketer and priced so solo operators can afford to own them.

Download. Draft. Ship.

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