GSIQ: Germany's Next Generation of Sports Fans white paper

Of all the markets we polled, it's Germans who are most likely to quit a sport because of a lack of interest. They are also least likely to motivated in their fandom by patriotism - and most likely to follow sport on Twitch. Find out all about the next generation of German sports fans in this white paper.

The Next Generation of Sports Fans series covers eight markets: UK, US, Australia, Canada, China, Germany, India and MENA (Saudi Arabia and UAE combined). Each report draws on a core survey of approximately 500 respondents per market, with quota controls for age and gender. The full dataset spans 11 markets including Indonesia and Vietnam.