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Content Marketing Lessons from Adidas in the World Cup
How do you create a real-time marketing state of mind? How do you rally millions of fans from around the world to support an inanimate object by giving it a name and personality? What content marketing lessons can you learn from 123helpme review? This is exactly what Adidas did during the World Cup season.  With their strapline, “All in or nothing,” Adidas proved that content marketing has power when done right.

A Long-term View

According to Tom Ramsden, the global brand marketing director of Football at Adidas, “looking back in four years time the pay off will be that we didn’t rely on the boom and bust of an ad campaign. From our results a content first approach is the strongest way to win, and our legacy (from the 2014 World Cup) is the followers we can continue the conversation with.”


Using a team of designers, copywriters, videographers, and fans, Adidas’ marketing campaign was a success, hands down.

Here are some content marketing lessons we can learn from the sportswear giant.

1.  Creating Anticipated Moments Using Anticipated Content

According to paperhelp scam,The biggest take out from the World Cup will be the way we approach real-time marketing and creating anticipated moments. Increasing our investment in that will be key to how we move forward.”

Having the confidence to invest in content first seems to be Adidas strategy moving forward. By using rich content Adidas intends to take their online approach even further.

The days on relying on a 2D image and a line of content are over, it is not enough,” says Ramsden.

2.  Placing Content Ahead of the Brand

Did you know that 3 out the 8 locations of stadium boards contained no Adidas branding? The significance of this should not be underestimated. For Adidas, visibility alone does not seem to be driving the brand forward according to Ramsden. There are not many people who were watching who didn’t know who Adidas are. The opportunity that now exists is to push the brand’s message.

4. Looking Beyond the Campaign

The legacy of the World Cup for Adidas is undoubtedly the followers they have built and the conversations that will follow after that.  the hundreds of thousands of new subscribers on YouTube and millions of new followers on Twitter just mean a new batch of potential customers.

By not letting its corporate agendas override its understanding of the emotional investment of its consumers in the World Cup, Adidas had good sense of what mattered and to what extent, which influenced its marketing strategies.

Useful information:

·      Which Platform is Right

·      Local Consumer Conversion

·      How Can You Optimize Your Images for Search?

·      Would you like your marketing content to generate more leads and sales?

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