Building Your Artist Brand Playbook

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Who is 1500 Records? At 1500 Records, we’ve achieved over 3 million streams without the backing of major label distribution, radio airplay, or big-name playlist placements. With 10+ years of collective experience, our team has worked with Australia's leading agencies, Grammy-nominated and international artists, and contributed to a #1 album on Beatport.

Before we begin, you must understand one thing... The music industry is broken. We’ve seen first hand, labels, managers, and agencies exploit artists, robbing them of their catalogs and taking 80% of royalties—for what? Uploading your song to DSPs? They don’t care about you or your brand, they only care about filling their pockets with your money.

The truth is, you don’t need them. Their system is designed to trap you, not help you.

Our mission is to empower artists to take control of their careers, keep their royalties, and own their legacy. With the right tools and strategies, you can succeed on your terms. The Building Your Artist Brand Playbook is your roadmap to crafting a standout identity that resonates with your audience. It starts by defining who you are as an artist—what makes you unique and what you stand for. Think about the image you want to project and the message you want to send. What sets you apart from others in the industry?

Understanding these core aspects will guide you in building a brand that is authentic and powerful. The strategies in this playbook aren’t one-size-fits-all—they are designed to be tailored to your unique vision and the way your audience connects with you. Stay tuned for more blueprints and resources designed to help artists, producers and DJs break barriers, build their brands into powerhouses. With love, The 1500 Records Family