Creator Sponsorship Rate Calculator | Brand Deal Pricing Excel
Stop guessing what to charge brands.
An Excel sponsorship rate calculator for creators: enter your followers, average views, engagement rate, CPM, production time, usage rights and exclusivity, and it suggests a rate for four common deal packages.
WHAT'S INCLUDED
• Rate Calculator inputs: followers, average views, engagement rate, base CPM, production hours, hourly creative rate, usage rights and exclusivity multipliers, revisions included
• Suggested rates for a sponsored post, short-form video, 3-post bundle and video + 3 stories (reach value + production + adjustments)
• Average suggested rate and minimum floor
• Brand Deal Log: brand, campaign, status, deliverables, quoted and agreed price, hours, effective $/hr and payment date
• Usage note on when to charge more for paid-ad usage or exclusivity
BEST FOR
Creators, influencers, UGC creators and freelance marketers pricing brand deals.
HOW IT WORKS
1. Enter your audience and production numbers.
2. Read the suggested rate for each package.
3. Log each deal and track payments.
IMPORTANT
Rates are planning estimates, not guaranteed market prices. Adjust the inputs for your niche and audience.
FORMAT / DELIVERY
Microsoft Excel .xlsx file (no macros) - also opens in Google Sheets. Instant digital download, no physical item.
FAQ
What exactly do I get?
Excel creator sponsorship calculator: price brand deals from views, engagement and usage rights, plus a brand-deal and payment log.
What do I need to use it?
Microsoft Excel on Windows or Mac (Excel 2016 or newer, or Microsoft 365). It also opens in free Google Sheets, though Excel is recommended.
How do I get it?
It is an instant digital download: right after payment you get the file on the page and by email. No physical item is shipped.
What if it is not right for me?
Contact me through my Payhip store within 30 days and I will refund you - no hard feelings.
I have a question
Use the contact link on my Payhip store page and I will help.