SIMPLE CUSTOMER BRAND JOURNEY MAP WORKSHEET

Wouldn't it be nice if you could know the following about your customer:

• What are they feeling and thinking when they first start to search for a solution to their problem?
• What caused them to quit looking at a certain product before they purchased it?
• What led them to choose one solution over another?

Since you can't read minds, how can you do all of this? With a customer journey map!

After filling in this worksheet, you will have a detailed journey map that will help guide your entire company to create the right content and experiences that leave your customers loving your brand and coming back for more.

As you do this exercise, keep in mind that each customer journey map is different depending on your business type and niche.