Feasibility Study

Every idea looks brilliant at midnight. This workbook is how you find out if it still looks brilliant in daylight.

Validate your business idea on paper — with real demand evidence, real costs, and a break-even point you could explain to a skeptical lender — before you spend money proving it the hard way.

Who it's for: aspiring founders, side-hustlers, and operators evaluating a new product line or business idea.

Inside the workbook:

• Capture the idea, customer, and problem on one page
• Score demand signals from strong (paid commitments) to weak (polite encouragement)
• Snapshot the market and competition without a 40-page report
• Model startup costs and monthly operating costs honestly
• Project revenue and find your real break-even point
• Stress-test the numbers with the cut-in-half / double-the-timeline test
• Make the call with the go / no-go rubric

You'll walk away with: clear evidence for whether to build, validate further, or park the idea — and the confidence either way.

11 pages · digital PDF · printable · for individual business use