What if the reason people don't read, remember, or act on your documents isn't the content—it's the way they're formatted? CID is a revolutionary new approach that aligns documents with how the brain naturally receives & processes information. Drawing on cutting-edge research in neuroscience & cognition, this course teaches you how to create materials that engage attention and improve understanding. Through 8 lessons and a practical workbook, you'll learn techniques that can immediately improve the effectiveness of your writing.
If you're ready to move beyond traditional writing methods and
master the future of communication,
this course is your opportunity to
be among the first to learn this powerful new discipline.
Turn Learning Into a Lasting Skill with this Course Workbook
Watching the lessons is where your learning begins. The workbook is where the concepts become habits.
Designed to accompany each video unit, the workbook provides examples and guided exercises that help you immediately put the concepts into practice. Rather than simply consuming information, you'll actively engage with the material and develop the skills needed to use these techniques in your own work.
This isn't just a set of notes or worksheets. It's an essential part of the learning experience—transforming the course from something you watch into something you do.
The videos teach the principles.
The workbook helps you master them.
Course Units
1 - CID Intro
2 - Engagement Findings
3 - Stable Information
4 - Recall/ Retrieval Findings
5 - CIDs 3 Step Process
6 - Rules for Text
7 - Building Stable Information
8 - Applying Findings