Hotel Copywriting Wordbank

Write with Purpose. Speak with Confidence.

For just £9, get the hotel copywriting wordbank to shape your tone of voice, sharpen your messaging and elevate every piece of content. From your homepage to your latest campaign, this guide helps your words work harder.

Struggling to sound different from every other hotel online? You're not alone. Many properties settle for generic copy and miss their chance to connect.

This is not another writing prompt or AI-generated word list.

This is a curated wordbank, developed specifically for hotels and serviced apartments by a hospitality marketing expert with over 25 years of experience.

Inside, you will find tone of voice inspiration for every type of property. Whether your hotel is sleek and luxurious, expressive and design-led, family-focused or long-stay practical, the right language is ready for you to use.

At just £9, this guide is a smart upgrade for your website, blog, emails, ads and everything in between.

What You’ll Get

• 7 themed wordbanks for luxury, lifestyle, extended stay, family, wellness, budget and boutique hotels
• Power words tailored to your tone and property type
• A tone-matching grid to help your brand sound consistent across every touchpoint
• Created by The Hotel Marketing Playbook to help you write faster, sound sharper and convert more direct bookings

This Is For You If...

• Your current content feels bland, off-brand or copy-pasted
• You want your tone of voice to reflect your guest experience
• You’re briefing agencies, freelancers or new staff and need a clear writing guide
• You’re planning a site refresh or rebrand and want better words to match your new look
• You want a practical tool that makes writing easier and more aligned with your goals

Terms & Conditions

This is a digital product delivered instantly via PDF. Due to the nature of instant access, all sales are final and non-refundable.

Disclaimer

This resource is designed to support your brand voice and copywriting efforts. It is not a replacement for a full brand strategy, but it gives you a strong foundation to write better content, faster. Results will depend on how consistently and thoughtfully it’s applied across your channels.