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The Passionate Brand Archetype Color Book

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The 2022 Passionate Brand Archetype Color Book.

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn't typical, so my color palettes aren't either. You'll find several surprising options for your unique persona inside. (They're not all red and pink!) I think you'll be quite pleased.

What's included:
  • A primer on the psychology of color
  • A color chart with corresponding emotions
  • 30 intentionally selected color palettes designed expressly for the Passionate brand


Because 'close enough' isn't good enough when it comes to brand colors, HEX codes have been included for each hue. You'll know exactly what shade you're using every single time. Designers appreciate this helpful feature, too.

This book is extracted from the 2022 Branding With Archetypes Course.

You will get a PDF (20MB) file

Customer Reviews


Verified Buyer

6 months ago

Colors True to Archetype

Ranges the gamut of moods and color schemes, cool and warm tones, all true to archetype. The only problem is narrowing the choices to only what you need.

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