Open My Shop

OPEN MY SHOP — $97 USD

Short description: A complete step-by-step planning guide for opening a retail shop that trades well from day one. Layout, fitout, approvals, supplier setup and launch — built from 35 years of real retail openings.

Full description:

Retail is unforgiving in the first 90 days. The wrong layout, the wrong location signal, the wrong stock mix or the wrong launch approach can set a trading pattern that's difficult to reverse — and most of those decisions happen before opening, in the planning stage, when everything still feels flexible.

This guide gives you a structured way to make those decisions in the right order, with the right information, so you open with a shop that's designed to trade — not just designed to look good.

What's covered:

1. Concept, customer and positioning — what the store must communicate before a single product is sold
2. Site selection and tenancy suitability — footfall, visibility, shape and commercial usability
3. Lease, landlord and services reality — what to confirm before you commit
4. Layout, fixtures and visual merchandising — customer flow, display hierarchy and the principles that drive dwell time
5. Fitout, contractor and project management — briefing, quoting, managing and holding contractors accountable
6. Approvals and permits — signage, DA requirements and what to expect from the process
7. Suppliers, stock and opening readiness — opening order, POS, stock management and launch
8. Master launch checklist — everything confirmed before doors open

Who it's for: First-time retailers, online sellers making the move to bricks and mortar, and experienced operators opening a new location. If you know your product and your customer but need the operational framework to translate that into a physical shop that works, this is it.

Built from 35 years of experience designing and opening physical retail environments across categories.

$97 USD. Instant download.

Add the Launch Bonus Pack — Concept to Sales Programme, Build My Brand Playbook, and How to Choose and Brief a Designer — for $147 total at checkout.