GSIQ: UK Next Generation of Sports Fans white paper

New GSIQ white paper reveals the UK's 15-to-25-year-olds play more, watch more frequently and identify as more intense fans than the study’s multi-market average, yet remain the most resistant to following a new sport or league. 

The Next Generation of Sports Fans series covers eight markets: UK, US, Australia, Canada, China, Germany, India and MENA (Saudi Arabia and UAE combined). Each report draws on a core survey of approximately 500 respondents per market, with quota controls for age and gender. The full dataset spans 11 markets including Indonesia and Vietnam.