The Complete Guide to Digital Marketing for Small Businesses

Most small business owners are not short of effort. They are short of a clear order of operations.

This is a 77-page guide to the digital side of marketing, written for owners who are doing it themselves — no agency, no team, no budget for experiments that go nowhere.

What is inside:

• Nine chapters, each covering one channel: your website, social media, content, email, search, paid ads, reviews, measurement, and the tools that hold it together

• A diagram at the start of every chapter, so you can see the shape of the idea before you read it

• A 12-action Quick Start Checklist you can work through in a week

• A 21-term glossary, so the jargon stops being a barrier

What you will be able to do:

• Decide which two channels deserve your time, and ignore the rest without guilt

• Set up a website, a Google listing and a social profile that reinforce each other

• Read four numbers each month and know whether the marketing is working

Who it is for:

Owners of small businesses and side businesses who handle their own marketing, or who are about to start.

Format: PDF, 77 pages, yours to keep and read on any device.

30% off with code LAUNCH30 at checkout, until 21 November.