Customer Archetype Worksheet: Define Exactly Who You Serve (and Stop Marketing to Everyone)

The fastest way to waste money on marketing? Not knowing who you're talking to.

This free worksheet walks you through defining your ideal customer archetype — not a vague "target market," but a specific, detailed picture of the person most likely to buy from you, love your work, and refer others.

In 20 minutes, you'll define:

• Who your ideal customer is (demographics, role, and situation)

• What keeps them up at night (their real pain, not what you assume)

• Where they go for answers (so you know where to show up)

• What makes them say yes (the trigger that turns interest into action)

Why this matters: Every paid product in this store — from the One-Page Business Plan to the Scale Your Service Workshop — assumes you know who you serve. Start here.

Download it free. No fluff. No filler. Just one focused worksheet that changes how you think about your business.

Created by Dr. Tamu Petra Browne, who has coached 1,000+ founders and managed entrepreneurship programs for UNESCO, the World Bank, and the Caribbean Development Bank.