Discover Your Brand Vision & Mission

Your vision is your aspiration.

Your mission is the plan to get you there.

This course will lead the way.

Your Brand's Vision & Mission

Now more than ever, people want to be a part of something bigger than themselves. They want a cause to support. Something close to their heart. With a well-appointed vision statement, you'll draw your ideal customers toward you. Give them a future worth fighting form and you'll find a group of loyal buyers and supporters who are eager to help you get there.

Your mission statement keeps you focused. It helps you create a plan and outline the steps you need to accomplish your goals. It's a series of commitments you make to yourself to complete your goals. It tells you whether you're making progress or if you need to pivot and realign your strategy.

So where are you going and how do you plan to get there?

This course will help you determine your elusive North Star and draw up a road map to help you reach your destination.

Here's what you'll learn

How vision and mission help shape your brand
Why they matter so much
Several powerful exercises to help you zero in on your own, unique vision and mission
Vision & mission frameworks to help you craft your own statements, the right way.
Strength assessments to make sure they stand the test of time.

What's Inside

31 course modules
a beautiful 40+ page fillable PDF workbook
printable worksheets
25+ years of brand strategy insights

You'll finish this module with a powerful vision statement and a fortifying mission statement.

Choose a pricing plan

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$97

Course curriculum

1

Introduction
- About This Course
- What to Expect
- Course Workbook + Worksheets
2

Brand Strategy
- Introduction To Brand Strategy
- Your Brand Core
- Your Brand Core Statements
- The Crucial Role Of Strategy
3

Your Brand Vision
- Purpose vs. Vision
- Vision, Defined
- The Fundamental Values
- Myths About Vision
- What Vision Feels Like
- The 3 Brand Vision Styles
- The Best Quotes On Vision You've Probably Never Read
- Real-Life Brand Vision Statements
- Brand Archetype Sample Vision Statements
- Brand Vision Summary
4

Developing Your Vision Statement
- Brand Vision Statement Frameworks
- Vision Exercise No. 01 | Future Casting
- Vision Exercise No. 02 | Brand Legacy
- Vision Exercise No. 03 | Vision Quest
- Does Your Vision Statement Pass the Test? Check it here.
5

Your Brand Mission
- Vision vs. Mission
- Mission, Defined
- The Best Quotes On Mission You've Probably Never Read
- Real-Life Brand Mission Statements
- Brand Mission Summary
6

Developing Your Mission Statement
- Brand Mission Statement Frameworks
- Mission Exercise | Mission, Accomplshed
- Does Your Mission Statement Pass the Test? Check it here.
- In Closing