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Discover Your Brand Vision & Mission

Your vision is your aspiration.

Your mission is the plan to get you there.

This course will lead the way.

Your Brand's Vision & Mission

Now more than ever, people want to be a part of something bigger than themselves. They want a cause to support. Something close to their heart. With a well-appointed vision statement, you'll draw your ideal customers toward you. Give them a future worth fighting form and you'll find a group of loyal buyers and supporters who are eager to help you get there.

Your mission statement keeps you focused. It helps you create a plan and outline the steps you need to accomplish your goals. It's a series of commitments you make to yourself to complete your goals. It tells you whether you're making progress or if you need to pivot and realign your strategy.

So where are you going and how do you plan to get there?

This course will help you determine your elusive North Star and draw up a road map to help you reach your destination.

Here's what you'll learn

  • How vision and mission help shape your brand
  • Why they matter so much
  • Several powerful exercises to help you zero in on your own, unique vision and mission
  • Vision & mission frameworks to help you craft your own statements, the right way. 
  • Strength assessments to make sure they stand the test of time. 

What's Inside

  • 31 course modules
  • a beautiful 40+ page fillable PDF workbook
  • printable worksheets
  • 25+ years of brand strategy insights

You'll finish this module with a powerful vision statement and a fortifying mission statement.

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Course curriculum