ARE YOU READY? Crisis Communication in 2025

When the next crisis hits, will you be silent, slow — or ready?

In today’s world, crises unfold in minutes — sparked by deepfakes, social media storms, data breaches, or leadership missteps.

ARE YOU READY? is your essential guide to navigating the chaos of 2025 with clarity, speed, and confidence.

Written by global crisis expert Peter Cockcroft, this practical handbook arms you with:

✅ 13 action-oriented chapters

✅ Real-world case studies and mistakes to avoid

✅ Templates, checklists, and the 5Cs messaging system

✅ Strategies for AI-generated crises, outrage vs hazard, and digital chaos

✅ Simulation drills, internal risks, and crisis dashboards

Whether you’re a business leader, government official, solo consultant, or startup founder, this book will show you how to prepare, perform, and protect what matters most — your reputation and your people.

📎 File Included:

• High-quality PDF (instant download)
• Printable checklists & tools included in each chapter

📣 Perfect for:

• Crisis managers
• Entrepreneurs and small business owners
• Comms and PR professionals
• Government, NGO, and corporate leaders
• Anyone responsible for public trust and internal alignment