Meta Ads Iternation Kit

Most small business Meta accounts run two or three ad variants and wonder why performance plateaus. You tweak headlines on a Sunday, the CTR moves 0.3%, and you can't tell if it's signal or noise. Meanwhile a friend's business quietly 3x'd their ROAS and keeps saying the same thing: more angles, not bigger creative.

This kit gives you twenty distinct positioning angles from a single product description, a six-week test order that isolates signal from noise, and a weekly one-pager so you don't spend Saturday squinting at Ads Manager. Volume of angles beats polish of one. Every time.

**What's inside**

- The 20-angle prompt pack (one paste, twenty directions) and the master prompt that generates them

- 6-week test sequence at AU$50/day per angle, with kill rules and scale triggers for each week

- 4-audience retargeting funnel: viewed product (3d), added to cart (7d), purchased (30d), engaged with page (180d), with budget splits for each

- Audience strategy covering interest stacks, lookalikes, broad, Advantage+ and Events Manager audiences to build

- UGC sourcing playbook: how to get 3 vertical phone videos from your top 20 customers for $50 store credit each

- iOS 14+ attribution workarounds: Conversions API, Aggregated Event Measurement, 7-day click window, matched-market tests

- Instagram Shopping setup walkthrough for AU sellers

- 12 Claude copy prompts for angle rewrites, creative briefs, UGC ask emails, objection-handling ads, testimonial ads, seasonal calendars and more

- The weekly 7-question one-pager you complete every Monday

**Who it's for**

- AU ecom brands with a Meta ads budget of $1,500 to $15,000/mo that keeps plateauing

- Solo operators running Shopify, WooCommerce or BigCommerce who need a testing rhythm

- Course creators, membership operators and product brands who've never tested more than 5 ad variants

**Who it's NOT for**

- Businesses with under $200/week in ad spend (you will struggle to hit statistical significance)

- Pure service businesses with no product feed or lead magnet

**Cost to run**

- Meta ad spend (AU$50/day per angle minimum, scales from there)

- Canva Pro for the creative scaffold: $17.99/mo AUD

- Claude free tier for every prompt: $0

- Optional Claude Pro: $27/mo AUD

**Who made it**

Rachel Ponte. 15+ years AU digital marketing and advertising campaign experience for national and global brands. Maeve Media products are built by one senior marketer and priced so solo operators can afford to own them.

Download. Test. Scale.

#meta ads #facebook ads #instagram ads #ad angles #ugc #creative testing #ecom marketing #roas #retargeting #attribution #claude prompts #solo operator