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The Maverick Brand Archetype Color Book

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The 2022 Maverick Brand Archetype Color Book.

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn't typical, so my color palettes aren't either. You'll find several surprising options for your unique persona inside. (They're not all red and black!) I think you'll be quite pleased.

What's included:
  • A primer on the psychology of color
  • A color chart with corresponding emotions
  • 30 intentionally selected color palettes designed expressly for the Maverick brand

Because 'close enough' isn't good enough when it comes to brand colors, HEX codes have been included for each hue. You'll know exactly what shade you're using every single time. Designers appreciate this helpful feature, too.

This book is extracted from the 2022 Branding With Archetypes Course.
You will get a PDF (18MB) file

Customer Reviews


Verified Buyer

10 months ago

Inventive Color Selections

The color selections were definitely out of the ordinary and unique - I loved this about the color book. Each color palette featured the hex codes and a photograph with those same colors so you can see how they interact with each other. The pictures also helped inspire certain feelings, which was very helpful. The only reason I didn't give 5 stars is because I got a little confused with which color is the accent color which are the background colors, etc. Some you can figure out but some color palettes weren't so obvious. I would have liked to know which was which to save me time in applying the colors to templates.