Bing To Riches

In this book, you’ll learn more about Bing Ads and how it differs from Google. We’ll also be looking at best practices for creating successful PPC advertising campaigns on Google OR Bing and we’ll see how this can be employed as part of a comprehensive business plan. Additional topics include:

• The Massive Opportunity You Can’t Afford to Miss
• How Bing Ads (And Paid Per Click) Work
• Designing Your Ads
• Creating a Great PPC Campaign
• Managing and Tracking Bing Ad Campaigns
• Customer Lifetime Value and Watching Metrics
• Master Guide to SEO for Bing