HOW TO SELL TO LOCAL BUSINESSES

Can I let you in on one of the best kept secrets in the craft world?

While everyone else is fighting for attention online, there is an absolute goldmine of customers sitting right on your doorstep, and most of your competitors aren't even trying to reach them!

Local businesses are one of the most brilliant and consistent sources of income for craft sellers. A single local business client can be worth hundreds of pounds a month in repeat orders, and unlike online customers they don't just buy once and disappear. They come back. Every time they hire a new member of staff. Every Christmas. Every time they need a client gift. Again and again and again! 💕

I know walking into a local business and asking for their custom can feel absolutely terrifying, but I promise you it doesn't have to be! This guide gives you every single tool you need to approach local businesses with complete confidence, from the exact words to say when you walk through the door to the email templates you can copy and paste today!

Here's everything that's inside:

✅ Why local businesses are such an incredible opportunity for craft sellers right now

✅ Your local business hit list — the exact types of businesses to approach and what to offer each one

✅ What products businesses actually buy and why they keep coming back for more

✅ How to find the right businesses in your local area — including Google, LinkedIn, Facebook and more

✅ What to put in your sample box to make an absolutely unforgettable first impression

✅ A ready to copy email outreach template — just fill in your details and send!

✅ A LinkedIn outreach template for reaching decision makers directly

✅ A social media approach strategy with a real example post to copy

✅ A face to face confidence script so you always know exactly what to say

✅ How to handle objections — what to say when they push back so you never feel stuck

✅ Three ready to copy follow-up email templates — because most sales happen on the third contact!

✅ How to price for business clients and bulk orders confidently

✅ How to take payment professionally including deposits, invoices and payment terms

✅ How to confirm business orders properly so everyone is protected

✅ How to build a stunning business portfolio even if you are just starting out

✅ Kelly's top 10 tips for selling to local businesses — tried tested and genuinely brilliant!

This guide is perfect whether you have never approached a business before and have no idea where to start, you have tried a few times but lost confidence when you didn't hear back, or you are already selling locally and want to do it more professionally and consistently!

The local business market is genuinely huge and it is waiting for someone exactly like you, a talented local maker who can offer something personal, beautiful and made with real care. That someone is you!

From one crafter to another — let's go get those local clients! 💼

Kelly x

kellyscraftstudio.co.uk