The Christian Author's Email & Sales Playbook

Here's the part nobody tells Christian authors:

You can spend three years pouring your heart into a book — get it edited, formatted, designed, published — and then quietly watch it sit there. Read by your sister, your two best friends, and a guy from your small group who left a four-star review and used the word "compelling."

The reason it isn't selling is rarely the book. It's that somewhere along the way, you decided selling was someone else's job. So you posted about it once. You felt a little weird. You went back to writing the next thing. And the book stayed buried.

This playbook fixes the part that's broken.

What you're getting

A direct, no-fluff field guide built for Christian authors who can write but freeze the second it's time to ask. Four tight sections on how people actually buy, why email beats every other channel you're using, what subject lines get opened on a phone at 6 a.m., and how to make the offer without flinching or apologizing.

Then 22 email templates. Fully written. Eighty percent ready to send. The only brackets are for your book title, your name, your link, and the specific reader you're writing to. Drop those in, hit send, watch what happens.

What's inside

• Why most Christian authors confuse silence with humility — and what it's costing them
• The three ways people buy (most authors only ever use one)
• Subject lines that don't read like marketing
• The exact email shape that converts readers into buyers
• 22 templates: launch openers, Scripture bridges, objection handlers, late-night confessionals, last-calls, re-engagement, gift emails, anniversary emails, and the recommitment email almost nobody sends
• Scripture-grounded permission to actually market what you made

Who it's for

The writer who keeps telling themselves they need to "build trust" before they mention the book again. The author who would gladly give away their work but feels weird asking $14.99. The Substacker with 800 subscribers and 12 book sales who has not figured out yet that those two numbers should be a lot closer together.

Who it's not for

Marketers who already think of themselves as marketers. They have plenty of resources. This one is for the rest of us.

You wrote the book. Now put it in front of the people who need it.

[BUY — $9.99]

P.S. The first template in the playbook converts on its own better than most authors' entire launch sequences. Send it Tuesday morning. Thank me Thursday.