Marketing Budget Tracker (Excel + Google Sheets) | Expense Log, Category Spend Dashboard & Charts

Take control of your marketing spend in minutes.

This Marketing Budget Tracker helps you log every expense, track your remaining budget, and instantly see where your money is going with an easy category breakdown chart.

Perfect for freelancers, creators, small businesses, and marketing teams managing campaigns, events, or monthly marketing spend.

What’s included

• Excel (.xlsx) Marketing Budget Tracker
• Google Sheets version (link + instructions to “Make a copy”)
• Clean expense table with filters
• Category-based tracking + visual spend breakdown chart
• Running totals + remaining budget visibility

Track & organize

• Date
• Category
• Expense name
• Vendor
• Expense amount
• Running budget / remaining budget
• Category spend summary + chart

Who it’s for

• Small business owners
• Social media managers
• Freelancers & agencies
• Event/campaign planners
• Anyone who wants to stop overspending and see marketing costs clearly

How it works

1. Open the file (Excel) or make a copy (Google Sheets).
2. Enter your budget and start logging expenses.
3. Use the category dropdown to keep entries consistent.
4. View your remaining budget and category spend chart instantly.

Compatibility

• Microsoft Excel 2021/2024/365 (Windows/Mac)
• Google Sheets (any device)

Instant download

This is a digital product. No physical item will be shipped.

Disclaimer: This spreadsheet is for budgeting/organization only and does not provide financial advice.