You Are Just a Number™

Luxury becomes absence; the barcode replaces the face. A legendary concierge wages radical, analog care against an efficiency architect whose Nexus turns austerity into premium policy.

Weaponizes post-COVID “shrink-service” to reframe value as a duel between empathy and optimization, turning hospitality into the frontline of civilization’s moral accounting. Harmonizes glossy design with human grief to destabilize the myth that frictionless equals better. Translates the thesis into scalable plays: 5×45 limited series, anthology pivot (The Healthcare Index), in-world podcast (The Concierge’s Ledger), and an AR “refund maze” activation. Positions as prestige-ready IP with cross-platform voltage and repeatable cultural discourse loops.