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Day One - Introduction To Business Marketing

As soon as we get into Day 1 we will tell you the biggest business myth of all time … we will tell you the #1 reason businesses advertise is the #1 reason why they shouldn’t be advertising at all! We’ll tell you what this is and what you can do about it straight away so you can start to boost your marketing results within the first 10 minutes of taking this course!

We will also show you many common mistakes business owners make with their marketing and we’ll even help you FIND THE TIME for you to set aside in your already busy life to market your business.

Day 1 is all about helping you get your head sorted out so you can set up your marketing system and organise your marketing properly so everything gets done, when it needs to be done.

Straight from the off we are laying the foundations for you to build your ultra-successful marketing campaign upon.

Finally, most SME business owners know word of mouth referrals are a superb way for you to get more business, so right off the bat we will help you with 3 ways to get more quality customers via referrals, strategic alliances and networking. I’ll also tell you about the referral system I use to this very day which has meant my referral business increased by over 700% in the first year I implemented it!

These are 3 of the best ways to get more quality business so this marketing method may even be the only marketing you need for your business.

Day Two - The Foundations of Marketing

On Day 2 we look at what you will need to have in place to be able to launch a top marketing campaign, from adding value to your services to increasing your credibility, from your guarantee to pattern interrupt marketing.

It’s all here!

Why should your prospects buy from you and not from your competitors (and it’s NOT because you say you’re great … the prospect doesn’t know that yet!)

On Day 2 we cover everything you need to know about running a highly effective marketing campaign “behind the scenes.”

We will also talk about how you can start to build your marketing system. We don’t want you to perform marketing just when you are quiet (like most SME businesses do.) We want you to create your own marketing system which will create a marketing momentum on its own.

We will also look at the way you communicate with your customers and prospects ... this is ALL marketing! Your prospects and customers love great communication … they need to know what is happening with their order and decent communication systems are essential to ensure the prospect feels great about choosing you.

Day Three - Your Customers and Competitors

Day 3 is broken down into 2 modules:

In the first module we will look at your customers and why knowing them is so important. After all, you can’t market to people you don’t know well because you don’t know what they want from you and what will appeal to them, do you?

You really don’t want to market your services to everyone because this gets really expensive, really quickly. What’s more, the chances are high you will get several prospects you really don’t want to serve at all, thereby wasting your most precious asset … your time.

We also introduce you to the 3M method of marketing. If you have ever had poor results from your marketing in the past it is because there is something wrong in this system, but once you’ve nailed the 3M method of marketing, your marketing will never be the same again!

Don’t worry … as with all our courses, we will walk you through it all, so by the end of this module you’ll know your target customer very well indeed!

In the second module of today we will look at your competitors, and here, in particular, we will do a MASSIVE amount of myth busting when it comes to marketing and your competitors.

No matter what you have been told before, DON’T COPY YOUR COMPETITORS BLINDLY because most of your competitors are wrong … about everything!

We’ll tell you why!

Day Four - Branding and Creating A UVP

On Day 4 we will look at 2 elements of your business marketing which are designed to make you stand out from the crowd and get noticed, namely branding and creating a UVP.

This element of standing out from the crowd is essential for your marketing to be a success, because if you are saying the same as every other business in your field there is no reason for a prospect to choose you over them, is there?

You may feel like branding is just for the big players in business like the multi-nationals and huge conglomerates, but if you take the time to brand your business effectively you will look and “feel” like a more professional, trust-worthy, unique and credible business, and you will hear this subject of credibility come up a lot in this course because it’s essential to your marketing success (well … would you buy from a business you didn’t think was trustworthy and credible?)

Branding will change the way both you and your customers look at your business, and it will also help you with your positioning too, meaning it will encourage those people you DO want as customers to call you, but also discourage those you don’t want to serve too, again preserving your most precious asset, your time, for those customers you do want to serve.

In the second module of Day 4, we will look at creating a UVP, which is where we ask you the questions …

* Why should someone choose you over the competition?

* What makes your business different from anyone else’s in a vast sea of competitors?

* What is so good about your business ... what do you do better / cheaper / faster / quieter etc?

We’ll help you find your edge over your competitors and market the heck out of it!

Day Five - Write Killer Ads

Today we will help you write incredible, super-powerful ads.

Whilst this is only a tiny snapshot of all the copywriting skills you will learn in our “10 Days To … Be A Copywriting Legend” course, Day 5 gives you an insight into what copywriting skills you will need to achieve real success with your marketing.

We will introduce you to AIDA, help you to create cracking headlines, help you use super-powerful and appealing images and we’ll also show you how to lay out your ad too.

Day Six - Social Proof and Influence Marketing

By the time Day 6 comes around, your mind will probably be like mush, but we have so much incredibly explosive marketing information for you we simply can’t stop there!

Day 6 walks you through the various types of social proof you could use to add that vital credibility to your business. Why use social proof in your business? Well, don’t you read Amazon reviews? If a friend says a film is great, don’t you want to check it out based solely on their say-so? If people are gathered around something you can’t see, don’t you want to know what’s going on too?

This is what social proof is all about and it’s super-powerful because the needs and wants of your prospects are driven so much by those around them. None of us live in isolation and we are generally social creatures, so the words of friends and family do have an impact on what people spend their money on and who with.

The second part of today looks at Influence Marketing and we will help you answer the question … Why should my prospects listen to me?

As a person of influence, people will seek you out rather than you chasing customers all the time! As a business owner it doesn’t get much better than that, but you’ll only get it when you have the power of influence behind you!

The best marketing you can do is when the customer seeks you out, not when you are chasing them all the time! How can you increase your influence? We’ll show you on Day 6!

Day Seven – The Top 30 Offline Ways To Boost Your Business

Many SME business owners think that in the mega hi-tech 21st Century, they can’t run a successful business if they just run an offline marketing system, but that’s not true at all.

Sure, if at all possible you should try and implement an online and offline marketing strategy, but it’s not the end of the world if you just run an offline strategy. You can still be very successful and very profitable too running just offline systems of marketing, so today we will give you 30 of what we consider to be the best offline marketing tactics to boost your business which have been proven time and again to be effective ways to market to your prospects.

Day Eight – The Top 30 Online Ways To Market Your Business

Today is the exact opposite of yesterday, in that we will have a look at the top 30 most effective ways to market your business online.

Today we will look at many online ways to get more business including how to get Google on your side, 3 different ways to blog, social media and many other hints and tips too.

Day Nine - After The Sale

When you market your business, you don’t want to stop at the first sale.

Why would you? Your marketing simply MUST continue after the first sale.

The easiest and best quality business you will ever get is from customers who have used you before and liked you, but if you don’t do any sort of follow up marketing after the first sale, why should they come back to you and spend more of their money with you?

Relationship Marketing is the most incredible and satisfying ways to get more business, which is where you build a real relationship with the customer where both parties like and respect each other during the sale, so your marketing must continue once you have sold to someone the first time.

But what should you do or say? How can you encourage your prospects to come back to you? What marketing will stop your customers leaving you in favour of a cheaper price from your competitors who are trying to steal your customers away from you?

We’ll give you lots of cracking ideas on Day 9 of this course!

Day Ten – Your Marketing Bible

On Day 10 we include over 200 ways to market your business, along with brief descriptions of each and how they can be used to get more customers!

There are 6 things we focus on in this course …

1) Repeat business and referrals – Your marketing must continue after the first sale is made so you can continue getting more business from the same customer for many years to come, and we’ll show you how!

2) People buy from people - people buy from real people with real feelings and real emotions. We'll show you how to tap into these emotions.

3) Your marketing must stand out and be different – Over 99% of all marketing is dull, uninspiring and it’s just downright bloody boring! We want you to be real, original, exciting and different to stand out from the crowd. Being different is the only way to get noticed in a huge sea of boring, vanilla ads.

4) Selling to the right people – Focus on who you are selling to, because marketing to everyone is not only a massive mistake, it’s also very expensive and physically draining too. It’s totally fine for your business not to appeal to everyone!

5) Putting price in its place – price simply isn’t the issue most business owners think it is, and marketing based on a low price alone could seriously backfire on you. We'll tell you why and what you can do about it.

6) Affordability – Whilst we do discuss every marketing method possible, we focus on showing you how some of the cheaper marketing methods will work ridiculously well if you get behind them 100%!

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