GSIQ Tourism Insights: The Tourism Conversation 2024 Report

2024 marked a pivotal year in the global tourism conversation, with overtourism capturing public attention as never before. But how is the tourism conversation actually changing?

In this report from GSIQ Tourism Insights, we analyse the online tourism conversation, examining mainstream news and social media in all major countries and languages. We identify which tourism issues are intensifying, which are emerging, and which are fading.

This regular report highlights an unprecedented surge in mentions of “overtourism” but also how more mainstream tourism has fared. The report analyses these shifts in sentiment across regions and platforms, helping stakeholders better understand public concerns and what their conversation should include.

KEY TOPICS INCLUDE 

Overtourism and Sustainable Tourism

The rapid rise of overtourism and the role of sustainable practices to preserve destinations.

Solo Travel

This trend has gained significant traction post-pandemic, especially as more people explore travel independently.

Coolcation

new term gaining momentum as travellers seek cooler, less crowded destinations, marking a shift from traditional summer hotspots.

Sports Tourism

With mentions up 69% year-on-year, sports tourism is one of the fastest-growing areas in the sector.