Here’s Your Guide to Thriving in the Post-Pandemic Economy

In the wake of the COVID-19 pandemic, the restaurant industry now stands at a crossroads. "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" is an essential marketing companion for small, local, independent restaurant owners determined to thrive in the new post-pandemic economy.

This book doesn't just reheat old leftover strategies; it offers a fresh, gourmet approach tailored to the unique challenges and opportunities of the current economic landscape.

From the impact of COVID-19 and the shift towards remote work to the unprecedented reliance on takeout, this book is packed with insightful analysis, actionable strategies, and real-world guidance. Learn how to adopt a recession-proof mindset, focus on delivering unparalleled value, and break into the minds and hearts of your customers like never before.

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Here's What's in the Book:

Section 1: Let’s Preheat the Oven

Dive into the "why" behind the current dining dilemma, understanding the pivotal shifts caused by COVID-19 and remote work, setting the stage for a marketing revolution.

• Chapter 1 - Introduction & Welcome
• Chapter 2 - The Cooking Crisis: Why We Depend on Restaurants Now More than Ever
• Chapter 3 - Why Covid-19 & WFH Changed the Game for Business

Section 2: One Virus Changed Our World Forever

Explore the profound impact of the pandemic on the restaurant industry, uncovering the challenges and opportunities in a work-from-home (WFH) world.

• Chapter 4 - How “We the People” Failed “You the Restaurant Owner” During COVID-19
• Chapter 5 - Work From Home Goes From Temporary Fix to Permanent Fixture 
• Chapter 6 - The Takeout Takeover: Why Convenience is Now King
• Chapter 7 - How Remote Work Impacts Small Restaurants and how to fight back

Section 3: Empty Plates, Fat Wallets

Adopt strategies for winning in the post-pandemic economy, focusing on resilience, the importance of value over price, and the pitfalls of mediocrity.

• Chapter 8 - The Resilient Restauranteur: Adopting a Recession-Proof Mindset 
• Chapter 9 - Why You Should Focus on Value, Not Price
• Chapter 10 - Mediocrity is a Luxury You Can’t Afford

Section 4: Break Into the Minds of Your Customers & Steal Their Hearts

Master the art of customer engagement by developing buyer personas, capturing attention in an attention-deficit world, and understanding the customer journey.

• Chapter 11 - Finding the perfect diner with buyer personas
• Chapter 12 - Why Attention is the New Currency
• Chapter 13 - Understanding The 3 Phases of a Customer Journey

Section 5: Why Marketing is Critical in a Post-COVID, Work-From-Home World

Learn why traditional word-of-mouth has lost its edge, the non-negotiable need for a digital presence, and how to leverage email marketing and paid advertising to skyrocket your business.

• Chapter 14 - Why word of mouth doesn’t work in a WFH world
• Chapter 15 - Why You Must Have a Website
• Chapter 16 - Email Marketing (greatest marketing asset)
• Chapter 17 - An Overview of Paid Advertising

Section 6: Final Thoughts and Contact Information

We’ll conclude with insightful reflections and ways to stay connected for ongoing support and inspiration.

Bonus Chapter: Beyond the Menu

Discover innovative strategies to generate additional revenue streams and truly make your restaurant stand out from the competition.

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Donovan Garett is a Strategic Business & Marketing Consultant, Web Design expert, non-practicing Attorney and emerging author. He has over 25 years of experience in Information Technology and other fields and enjoys helping small business owners with their web design and digital marketing needs.