CRAFTPUNK™: Handmade Against the Machine

In an age of frictionless feeds and disposable clothes, the visible stitch becomes an act of open revolt. A docu-competition arena where underground makers reroute fast-fashion logic by wiring analog craft, hacked hardware, and code into a new operating system for what we wear and who controls it.

This IP reframes reality TV as a live lab for The Analog Revival, using high-stakes builds and an AI “Algorithm” antagonist to indict seamless, algorithmic consumption. It operationalizes sustainability, right-to-repair, and anti-surveillance ethics as weekly challenges, turning garment construction into a televised field guide for resistance. Across seasons and spin-offs, it codifies a scalable Craftpunk universe—Tokyo, Homebrew, Rogue—where open-source patterns, live events, and brand collaborations synchronize makers, platforms, and audiences into a durable counter-fashion ecosystem.