101 WAYS TO MARKET YOUR BUSINESS 2024

People generally start a small business or buy a small

business for different reasons. Sometimes it is because they

are good at their chosen profession and feel that they can

make a better living working for themselves, sometimes it

is a lifestyle change and sometimes it is simply a lifelong

dream.

With the advent of retrenchment and redundancy packages or early retirement payouts there are many more people

facing retirement long before they are actually ready. They

have cash and they have the energy and enthusiasm to start

their own business. The problem is that they rarely have

the experience required to run their new venture and to

make money.

Running a business requires many skills that take time

to develop. The question is how much time do you have to

develop them?

We are often reminded that many small businesses fail

within the first few years. From my experience the two

main reasons are a lack of initial capital (not enough

money) and a lack of marketing ability. The people running

these businesses work very hard, generally have excellent

products and often are completely dedicated to making